Wednesday, February 5, 2020
Registration Open & Breakfast
Opening Keynote: Brew Your Own Product Experience
Fred de Gombert Pleniere Room
Neil Roseman Pleniere Room
Product information has been important throughout the supply chain and retail for centuries. The internet, and the growth of Amazon, have presented unique opportunities, and challenges as regards product information and its uses. In this session, Neil Roseman, whose first project at Amazon launched the now-ubiquitous Amazon Standard Item Number (ASIN), will give an insider’s view on the early days of product information on the internet. Hang on, it might be a bumpy ride!
Product information is crucial in many industries, and through all parts of the value creation process. The internet age has created unique challenges and put stress on legacy systems in ways that were undreamt of in the analog commerce days. We will look at the ways product information has changed, and how far it still has to go in the world of iOT, personalization, machine learning, and global commerce, and much more. Neil Roseman has worked for transformational product companies for over three decades. Prior to Amazon, he built the DAM for the first eCommerce site to sell and stream digital music on the internet – Music Boulevard in 1996. This session will feature stories and insights from his experience.
Brian Green Pleniere Room
Merchants today are grappling with the challenge of transforming their digital strategy to provide a better customer experience. Digital transformation can mean many different things in this digital-first world. And that digital transformation is pervasive, touching all parts of the company. In this thought-provoking session, Brian Green will discuss this new digital wave and offer ideas on what companies can do as they re-imagine the entire online customer journey, from engaging customers, to moving them through buying stages, to measuring progress and their success - and at scale.
You've invested in PIM and want to get the most out of it. You want to show business value quickly, but also not lose sight of your long term objectives. In this session Akeneo functional experts Matt and Adam will take you through a new PXM maturity model that will help evaluate where you are in your PXM journey, discover ways in which you can improve, and how to develop an action plan to get you there.
Brice Franzoia Pleniere Room
A new owner, a new name, a new strategy - how can you leverage these seismic events and grow your business? For Groupe Havea, it meant putting the customer at the center of its commerce strategy. In this session Brice Franzoia will talk about Havea's market re-positioning and a new digital strategy and how PXM played a critical role in supporting their ecommerce objectives.
From Instagram and Pinterest to Facebook and Snapchat, social channels are constantly introducing new features to help ecommerce businesses and brands reach more shoppers. In this exclusive session, Facebook’s Alon Levin joins Productsup CMO, Marcel Hollerbach, to discuss the evolution of social commerce. They’ll give tips on how to navigate new features, optimize product content, and increase engagement and sales across social channels.
Peter Flory Atelier Room
The session will focus on of the Print Channel in the context of product information management, and how digital transformation shapes the requirements for print publishing. In particular the talk will look at the benefits of print automation, examples of specific use-cases and customer scenarios as well the current methods to ensure agile print publishing of a wide range of publications such as pricelists, datasheets, catalogs or leaflets directly from product data and in distributed environments.
We have seen it all: Long-standing business giants all around the globe are suddenly struggling because the digital age changes everything. They are contested by businesses who fully embrace the new possibilities of technologies and communication. They are challenged by new customer expectations and often they are overwhelmed by the speed of change. In this session we will show you how you can turn your Akeneo-based product data into stunning customer experiences. We will show you why Headless and API-based approaches can help you leverage the chances of the digital age. And in this session we will show you how long-standing customer SLV has done exactly that in less than a year.
Horst Huber Atelier Room
Print remains an important part of a successful 360° content strategy. Printed product information in postcards, flyers, catalogs, and packaging tends to remain in front of customers much longer than information shared via online channels. But for many companies, getting product information into printed form often takes extra effort and more time than desired. In this session we will look at what role print plays in omnichannel commerce and ways to streamline processes through automation while still offering you the creative freedom to deliver the product experience customers expect.
Lucas Rougier Pleniere Room
As a leading chemicals and specialty materials manufacturer, having accurate, accessible product information is key to Arkema's ability to serve its customers. In 2019 Arkema embarked on a PIM project to ensure delivery of high quality product information in technical data sheets, and to offer an online environment for customers to search for and compare products based on characteristics of the material. In this session, Lucas Rougier will discuss the requirements and PIM journey underway at Arkema and describe how PIM has helped them enhance the product experience for their customers.
Day 1 wrap / Day 2 preview
François Chaix Pleniere Room
Happy Hour Networking
Evening Reception / Awards Ceremony / Certification Recognition
Thursday, February 6, 2020
Registration Open & Breakfast
Akeneo's engineering and product management teams have been hard at work to ensure our customers can continue to win with product experience management. Get up early and don't miss this session where we'll announce what's new and give you a glimpse into our future product development plans.
In addition to seeking better experiences, shoppers and buyers are increasingly taking socially responsible aspects such as climate change and sustainability into account when they buy. This presents an opportunity for organizations to promote their company values and highlight product experiences that appeal to these emerging buyer sensitivities. This session will discuss the implications for your PXM strategy and look at how MyTheresa is taking an active stance in responding to this trend.
Customer buying habits are evolving and their expectations are increasing. Accenture and Akeneo recently surveyed consumers to gain insight into their expectations and what matters most when it comes to purchasing products. We will present our findings and learn what consumers told us they seek as we think about how to offer customers a great product experience.
Rodrigo Neves Pleniere Room
This session will discuss the challenges in managing product information at a leading distributor of laboratory equipment and how Midland used Akeneo PIM to streamline processes and dramatically reduce costs.
Join the Which? journey from discovery to delivery as it embarks on a key phase of its digital transformation strategy - migrating away from high risk, high maintenance legacy systems to an all in one PIM solution. See how focusing on the problems at hand enabled Which? to find the right solution and provide positive outcomes for the business and its customers.
Delphine Raymond Pleniere Room
Are digital assets important for your product experience? Of course they are! This session will cover new and improved capabilities for digital asset management natively inside Akeneo PIM as well as how to leverage an existing DAM system to help bring your catalogs to life with images, documents, and videos.
Alexandre Hocquard Atelier Room
Performance matters in the PIM - especially when it comes to importing and exporting data. In this session we'll talk about the challenges we had as we sought to improve performance through the API, discuss changes we made in the latest release, and share our performance benchmark results.
Nolwenn Poirier Pleniere Room
Akeneo PIM is becoming increasingly capable as a platform to drive product experiences. This session will discuss new functionality at the platform level that enable the PIM to connect and interact within the IT environment, and show you how to get the most out of it. We'll also share more details on our approach and plans for the platform roadmap.
Our partners and customers have done some really cool work creating connections with the PIM. This session will discuss how one partner team implemented and automated flows in the PIM and leveraged the platform for a more robust and efficient implementation.
Florence Le Guellec Pleniere Room
So, how is your product data? Is it complete? Is it accurate? Is it the best it can be? In this session we'll show off new product data quality features that can help your team deliver the best data to drive the best product experiences. See what's new and learn how to measure and monitor the quality of the product data in your catalog.
Benoit Jacquemont Atelier Room
You know you want the latest features and functions - but migration doesn't sound like the fun part. Fortunately, we have the keys to help make migration smoother. Come to this session and learn the right way to approach a migration and what tools, tips, tricks, and techniques are available to help.
Alexandre Lissowski Pleniere Room
Akeneo Onboarder helps sellers gather and validate product information from suppliers. We continuously update Onboader with monthly updates to further enhance collaboration and simplify with supplier/seller relationship. Come hear about what's new in the Onboader and get a more detailed view of the 2020 roadmap.
Akeneo PIM is becoming increasingly capable as a platform to drive product experiences. This session will discuss new functionality at the platform level and show you how to get the most out of it. We'll also share more details on our approach and plans for the platform roadmap.
Closing Remarks / Happy Hour
Developer Track Happy Hour